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contact
| Joe & Sara Smith |
| 555 S. Main Blvd, |
| Los Angeles, CA, 90555 |
| Phone: 310-555-5555 |
| Fax: 310-555-4444 |
| Email |
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Resource Details
for » Seller
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| Put Your Real Estate Agent to the Test |
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You are perfectly entitled to bluntly ask agents: "What do you bring to the deal?" Daryl Jesperson, president of Re/Max International, says sellers routinely ask agents to justify their 6% to 7% commissions. "They'll say, 'Don't charge me for a Cadillac and give me a Chevy,'" he says. Get the Cadillac.
Demand that your home be posted on the multiple listing service within 24 to 48 hours. This prevents the agent from "pocketing" the listing -- limiting it for a few days to agents working for his or her own brokerage. An in-house sale doubles the broker's commission, but does nothing for you. Get a copy of the printout to check for errors (and to be sure the listing has been posted).
Demand a photo listing on the Internet ASAP. Many buyers start their search on the Web. Ask prospective agents which sites they use. Realtor.com is the largest, but its main competitor, MSN's House & Home, draws eyeballs, too. Some brokers cut deals for exclusive postings on a single site, but for you, the broader the exposure, the better.
Demand to see all offers when they are made. Make sure your agent doesn't delay consideration until a certain date (hoping to spark a bidding war), or hold back an offer while you consider an earlier one. The Realtors' code of ethics says that agents should present offers promptly. Hold them to it. |
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